Latest Articles
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The PPC Myths That’s Costing You Money (And How to Fix It)
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Let’s bust a myth that’s quietly draining marketing budgets every single day:
“Broad match keywords bring in more traffic, which means more conversions.” Spoiler: That logic is flawed—and it could be costing you thousands. I’ve seen it time and again: businesses launch Google Ads campaigns, eager to scale, and… -
Setting Realistic Conversion Benchmarks for New PPC Campaigns
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One of the most common questions when launching a new PPC campaign is: “When will we get our first conversion?” While general industry benchmarks are a helpful starting point, I’ve found that more account-specific benchmarks lead to better expectations—and better campaign analysis. Especially in performance marketing, where every click and…
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3 Ways to Find What’s Really Driving Your Marketing Results
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If you’ve spent any time in marketing, you’ve probably heard of the 80/20 rule—the idea that 80% of your results come from 20% of your efforts. While it’s not always exact, it rings true in most lead generation campaigns I’ve seen. Some channels, strategies, or campaigns simply do more heavy…